I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry s golden age in the 1960s by creating slogans to live by and ads we all remember. You may have never heard of them, but pop pioneers Lee Clow, Hal Riney, George Lois, Mary Wells, Jeff Goodby, Rich Silverstein, Phyllis K. Robinson, Dan Wieden, and David Kennedy have changed the way we eat, work, shop, and communicate often in ways we don t even realize. From the introduction of the Volkswagen to America to the triumph of Apple Computers, ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them.
Rating: 
(out of 4 reviews)
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June 15, 2010
#1
Review by E. Isovitsch
Rating:
This is a great movie that gives you a behind the scenes peek at some of the greatest ads over the past few generations. A must see!
June 15, 2010
#2
Review by Matty
Rating:
This film fascinated me. It was incredibly revealing to ‘meet’ some of the people behind so many legendary ad campaigns that really shaped modern American advertising. I found these people and their creative process, which is certainly overlooked on a daily basis, to be mezmorizing subjects. Plus the film is just beautifully done, which makes a most enjoyable ride.
June 15, 2010
#3
Review by Neil D. Brown
Rating:
If you have even thought about advertising watch this video .. if you are trying to make aliving in advertising watch this video at least once a year .. most inspirational video I have ever watched
June 15, 2010
#4
Review by Steven I. Ramm
Rating:
With the success of the cable TV show Mad Men which centers around advertising agencies in the 1950s, there’s a new interest in commercial ads. This PBS documentary tries to jump on the bandwagon and is fairly interesting. But like one of the six or eight ad execs who fill much of the screen time says : (I’m paraphrasing here) Why produce something ordinary when you can produce something GREAT? Modern agencies have figured out how to tell a story of a product in under 30 seconds, yet Director Doug Pray takes 89 minutes to tell a store he could have easily done in under an hour. Even with including snippets of lots of successful commercials (the 1984 Apple Super Bowl commercial is one of the few shown in their entirety) its way too long. And there’s lots of new computer generated graphics and photos of the exec’s workspaces that really ad nothing but time.
The top names in the field (George Lois – the most honest and entertaining- Mary Wells, David Kennedy) are hear but you won’t know who they are until you watch the bonus interviews. Why? Because their names and affiliations are shown in white on a lighy gray background that is virtually impossible to read.
Some print ads are shown and there are scenes of billboards being mounted. But wouldn’t it have been interesting to learn something about the billboard business too? Or just leave out those scenes. There’s just a lot of FILLER here and that’s something good commercials – or good documentaries shouldn’t have.
If you really want to know more about the advertising business, this DVD might help you some, but it may also put you to sleep a few times.
Steve Ramm
“Anything Phonographic”